Founded in 2011, The News Funnel is adding a new twist to aggregated content for business professionals in the Real Estate industry. We gather trade news and information from trusted industry sources and then let users craft that information into a custom feed that is unique to their geographic market, industry segment and areas of interest.
For Real Estate professionals, The News Funnel saves time and reduces the deluge of emails flooding their inboxes on a daily basis. With real-time updates and the ability to follow specific companies, The News Funnel also keeps professionals armed with the information they need to be successful and stay ahead of the competition.
For PR and marketing professionals, The News Funnel offers direct access to a targeted vertical audience and a way to bypass the wire service-to-media food chain. Press releases, events and market research reports uploaded to The News Funnel are distributed directly into the funnels of real estate professionals who have registered on the site.
The News Funnel is headquartered in New York City and was created by Michael Beckerman, a 25-year veteran of the public relations industry and author of the Second Time Around blog. Michael was previously the founder and CEO of Beckerman Public Relations, a firm he grew to one of the largest independent agencies in the country. He is now CEO of The News Funnel and is responsible for the site's overall vision and day-to-day operations. The original idea for The News Funnel stemmed from Michael's own experiences trying to stay current without being overwhelmed – he envisioned a more streamlined solution that would benefit both professionals and the PR agencies trying to reach this audience.