California Lodging Investment Conference 2019

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California Lodging Investment Conference 2019

Thursday, March 7, 2019 - 9:30am to 6:30pm


[CLIC] is the only conference focused exclusively on the California Hotel market.

California Lodging Investment Conference’s Mission: To bring together lodging professionals in California for one day of learning, professional development, and networking.

Craig Sullivan, Conference Chair, launched [CLIC] to harness the knowledge of his fellow industry leaders, support the community, and educate emerging talent.

For more information: California Lodging Investment Conference

For 20% off Registration, use Promotional Code: koss






Thursday, March 7th, 2019

9:00 AM – 9:45 AM

Registration – Check in for CLIC – WestinSouth Coast Plaza

9:45 AM – 10:00 AM

Opening Remarks – Craig Sullivan, Conference Chair

10:00 AM – 10:30 AM

Keynote Address: Bruce Ford - Lodging Econometrics

10:35 AM – 11:05 AM

Hotel Investment & Development Panel

11:10 AM – 11:50 AM

Hotel Brand Panel

12:00 PM – 12:10 PM


12:10 PM – 1:20 PM

LUNCHEON – Sponsored by Wyndham Hotel Group
LUNCHEON SPEAKER – Alan Reay - Atlas Hospitality Group

1:20 PM – 1:30 PM

AAHOA Update – Hitesh “HP” Patel, Chairman

1:30 PM – 2:00 PM

Marketing, Branding & Social Media

2:00 PM – 2:40 PM

Hospitality Lending Panel

2:45 PM – 3:15 PM

Managing Your Revenue

3:15 PM – 3:30 PM

NETWORKING – Afternoon Snack Break – Sponsored by (TBA)

3:30PM – 4:15 PM

Overview of the CA Hotel Market

4:15 PM – 4:30 PM

Closing Remarks

4:30 PM – 6:30 PM

Networking Mixer – After Party & Drawings

Craig Sullivan Senior Vice President Parkwest General Contractors
Sullivan joined Parkwest in 2013, transitioning from a very successful career spanning 40 years in the commercial real estate industry, having closed over $23 Billion in hospitality transactions over the past 24 years. As Sr. Vice President of Business Development, Craig leverages his multitude of long standing hotel industry relationships to head up the development and growth of the company. In his previous position as Vice President Twenty Four Seven Hotels and prior with a National Hospitality Group, which he pioneered at North American Title Company, Craig directed the marketing of their real estate transaction products and services exclusively to the Lodging industry nationwide. Craig, Co-Chairs the Income Property Lending Conferences/Commercial Real Estate & Lending Conference in California, with two conferences annually in Los Angeles and San Francisco. Craig's tremendous success in building client trust and loyalty is a direct result of his "client first" philosophy. He is very well known and respected in the hotel industry, and brings a tireless enthusiasm to his role. Craig thoroughly embodies Parkwest's commitment to the highest standard of integrity, transparency and responsiveness. View Profile
Alan X. Reay President Atlas Hospitality Group
In seeking a way to better serve his clients, Alan X. Reay, president of Atlas Hospitality Group, has raised the bar of excellence in hospitality property brokerage. After several decades of experience in the hotel industry and in investment real estate brokerage, Reay put together a plan, a team, and established his own company. Before founding Atlas Hospitality Group, Alan Reay was the top producing hotel broker for a national real estate brokerage firm based in California. He earned Outstanding Recognition Awards or ranked in the Top Ten nationally for seven of his ten years with the firm. Reay has an extensive background in the hotel industry, having served in various capacities, including Director of Sales with ABC International Hotel Guide headquartered in London, England. In that position, he established contacts both nationally and internationally. Thus, the philosop View Profile
Bruce Ford Senior Vice President Lodging Econometrics
Bruce is a recognized expert in lodging market intelligence and development trends, with in-depth knowledge of global markets and brands. Since 1995 he has collaborated with most of LE’s global client base and has helped them develop sales strategies and market penetration programs necessary for their success. Bruce identifies new construction and product replacement opportunities for vendors looking to increase their product distribution in the lodging industry and improve their market share, and new construction and potential brand conversion opportunities for franchise companies looking to accelerate their brand growth. View Profile
Sean Tan Regional Director of North American Development Best Western
Sean Tan is the Regional Director of North American Development at Best Western. View Profile
Tony Goldstein Regional Vice President Choice Hotels
Tony Goldstein is the Regional Vice President at Choice Hotels. View Profile
Rich Carlson Regional Director, Franchise Development Intercontinental Hotels Group
Rich Carlson is the Regional Director of Franchise Development at Intercontinental Hotels Group. View Profile
Jenny Redlin National Client Manager Partner Engineering & Science
Ms. Redlin has more than 15 years of experience in the environmental consulting industry. Ms. Redlin has extensive experience managing all aspects of due diligence, specializing in environmental due diligence. Her background in environmental science, in addition to her knowledge of current environmental regulations, allows her to offer the most efficient and cost-effective means of regulatory compliance. View Profile
David Sudeck Partner JMBM
Bob Rauch President RAR Hospitality
Bob serves as President of R. A. Rauch & Associates, Inc. He is an internationally recognized hotelier with over 35 years of hospitality-related management experience. Recognized by his "hotel guru," moniker, Bob shares insights and industry trends at He has held nearly every position in the hotel business including General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor's degree in Hotel Administration from Western International University and a master's degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and locally (San Diego) and is editorial advisor and board member for CCR-Magazine and Destination Elite. View Profile
Steve Senft Principal CRU Real Estate Group
Steven L. Senft is Principal of CRU Real Estate Advisors Hotels, and is based in Costa Mesa, CA. Mr. Senft has over 15 years experience in hotel ownership and operations, retail ownership, sourcing equity, financing, acquisition and disposition of hotel real estate transactions and advisory work valued at over $2 billion and a entrepreneur. Steven has worked with all major hotel franchises including; Starwood Hotels and Resorts, Hilton Hotels & Resorts, Marriott Hotel & Resorts, Hyatt Hotel & Resorts, Intercontinental Hotel Group, Choice Hotels, Wyndham Hotel & Resorts, Best Western as well as several boutique Hotel Companies. Steven manages the day-to-day operations of the Commercial Real Estate division of CRU. In addition, Steven is a Principal of CRU Property Management, CRU Investments and CRU Construction. View Profile
Bob Gdowski Design Principal / Managing Director JCJ Architecture
Bob Gdowski, AIA is an entrepreneurial-minded Architect and planner, who excels within the cross-functional environments of luxury hospitality and mixed-use development industries. Spending the majority of his career in Las Vegas and Asia, he has collaborated with a diverse range of international hotel operators including: Four Seasons, Starwood, Marriott, Hilton, Atlantis and Caesar's Entertainment. Bob is a seasoned leader who combines a strong team-building mentality and exceptional leadership skills with international experience and a passion for collective success. His appetite for experiential design is complemented by his commitment to making these bespoke guest experiences monetizable. View Profile
Tim Edgar Founder & President
Tim L. Edgar is the Founder and President of Hotel Innvestor, the first web-based, hotel specific investment banking platform in the country. Through this platform, Hotel Innvestor raises debt and equity capital for high quality hotel projects nationwide and originates solid risk-adjusted returns for Accredited Investors. View Profile
Robert Lo Executive Vice President & Head of Commercial Real Estate Banking East West Bank
Robert Lo is the Executive Vice President & Head of Commercial Real Estate Banking at East West Bank. View Profile
Jackie Collins Area Vice President A.J. Gallagher & Company
Jackie specializes in helping Hospitality and Real Estate clients find solutions that reduce costs of risk whether it be through traditional insurance placement or alternative options. View Profile
Larry Broughton President & CEO Broughton Hotels
Larry has combined all of his life experience, as well as a not-so-shabby academic romp through the halls of such esteemed institutions as the University of California and Stanford to create a unique brand of leadership and team-building talents, leading to one of the industry's most upbeat, respected and enduring hotel companies. Others have agreed, possibly fearing a karate chop, and bestowed Larry with industry and national awards such as Ernst & Young's Entrepreneur of the Year and NaVOBA's Vetrepreneur of the Year. View Profile
Mark LeBlanc Executive Vice President of Development and Acquisitions Interstate Hotels & Resorts
Mark LeBlanc is executive vice president of development for Interstate Hotels & Resorts' Rim Hospitality Division. Originally from Wisconsin, Mark is a senior development executive with over four decades of experience in all facets of hospitality financing, acquisitions and operations. View Profile
Tarun Patel Founder & CFO AQQIRE
Tarun Patel is the Founder & CFO of AQQIRE. View Profile
Deena Baikowitz Chief Networking Officer Fireball Network
Deena comes from four generations of feisty female career women. Her favorite expression is "I know someone you should meet. Let me introduce you!" She is known as an expert connector, dynamic speaker and creative marketer. Deena serves in leadership roles in many industry organizations and charitable associations. She currently serves on CREW New York's Foundation Committee and Membership Committees. She co-founded WREN - the Women's Real Estate Network of the New York University Schack Institute of Real Estate. She is a member of The Hospitality Industry Network (NEWH), and Ellevate Network (formerly 85 Broads). Deena holds degrees in Liberal Arts and Social Work from McGill University. View Profile
Keegan Bisch Vice President - Originations Stonehill Capital
Keegan is Vice President of Originations for Stonehill responsible for sourcing and structuring new hotel debt and preferred equity opportunities on the West Coast. View Profile
Mark Crisci Principal & Chief Investment Officer Azul Hospitality Group
Mark Crisci has a strong track record within the hospitality industry of creating organizational scale and driving portfolio growth. He has been actively involved in all levels of hospitality investment activity from multiple perspectives, including ownership through new construction and acquisition projects, joint venture partnerships, third party management growth initiatives and investment banking/lending platforms. He has an extensive hospitality contact network and extensive experience in both the debt and equity marketplace with direct relationships with many of the most active debt and equity providers in the current hospitality landscape. Mr. Crisci has been directly involved in over $1 billion worth of commercial real estate projects during his 23 year career in the hospitality industry, which has included tenures of service with K Partners Hospitality Group, Rockbridge Capital, GMAC Commercial Mortgage-Asset Backed Lending, Holiday Inn Worldwide, and US Franchise Systems. View Profile
Peter Hui Chairman of the Board First Choice Bank
Mr. Peter Hui is the President of Hospitality Unlimited Investment, a company he founded in 1986. Mr. Hui has thirty-three years experience in the hospitality business as broker, owner, developer, operator, consultant and general manager at Hilton, Holiday Inn, Ramada Inn and Quality Inn, among others. Mr. Hui is also a partner in Petra Pacific Insurance Services. View Profile
Caesar Lanceta RVP - Operations Broughton Hotels
Experienced Vice President of Operations with a demonstrated history of working in the hospitality industry. Skilled in Revenue optimization, Budgeting, Food & Beverage, Market Planning, and Operations Management. Strong operations professional graduated from University of Louisville.
Joe Luck VP Franchise Sales & Development Red Roof
David Lund The Hotel Financial Coach
David Lund is The Hotel Financial Coach, an international hospitality financial leadership pioneer. He has held positions as a Regional Controller, Corporate Director and Hotel Manager with an international brand for over 30 years. He authored an award-winning workshop on financial leadership and has delivered it to hundreds of hotel managers. David coach’s hospitality executives and delivers his Financial Leadership Training, helping hotels increase profits and build financially engaged management teams. The coach also consults on hotel financial statement and system design, financial policy and asset management. View Profile
Suzanne Mellen Senior Managing Director HVS
Suzanne is the Senior Managing Director of Consulting & Valuation for HVS San Francisco, Las Vegas, and Los Angeles offices, and HVS Gaming Services. She has unparalleled experience, having appraised thousands of hotels, gaming assets, and related real estate throughout the world over the past 35 years. She specializes in complex hotel and casino feasibility issues and is nationally recognized for her industry expertise. In 2012 and 2013, she led the valuation of several high-profile multi-billion dollar hotel portfolios. In that time she also developed an expertise in the valuation of casinos for assessment purposes and recently testified as an expert witness in one of the nation’s largest casino property tax cases. View Profile
Jeanne Muscolino Hospitality Sector Leader JCJ Architecture
Jeanne Muscolino, NCIDQ, LEED AP posesses a unique background in both business and design, which serves as an asset in her role as Associate and Business Development Manager for JCJ Architecture. In this role, Jeanne is responsible for expanding the firm's business and relationships across regions and market sectors. Believing that professional services is a people-focused industry, Jeanne seeks to connect JCJ with owners, developers and consulting firms and to bring awareness in the industry to the firm's range of services and expertise. View Profile
Herb Nunez Loan Manager - Commercial Loans Fidelity Mortgage Lenders
Herb Nunez, manager of the commercial loan department has been with Fidelity Mortgage Lenders, Inc. for more than 23 years. He joined the firm after 12 years with a company that specialized in computer systems for the mortgage industry. View Profile
Steve Palmison Director Of Events Duetto
Hitesh Patel Chairmen AAHOA
Casey Preston President GTK Analytics
Casey Preston has been in the Digital Marketing/Web Design industry for over 15 years. Casey recently orchestrated a merger between his Westlake Village, CA based company Stratosphere Marketing Solutions, Inc. and Irvine, CA based GTKonnect, Inc. (global trade software company) to form GTK Analytics, Inc. a world class digital marketing and product development company. Casey serves as the President (Co-Founder) of the newly founded GTK Analytics, Inc. Casey's role includes day to day operations for 25 plus employees, product/ service development for over 1000 clients, business development, client experience and much more. Prior to co-founding Stratosphere Marketing and GTK Analytics, Casey began his career at as a Regional Sales Manager, managing the largest book of business in the company and running online marketing strategies for Realtors and Brokers throughout the country. After his role with, Casey served as a Major Digital Media Consultant for Fox Interactive Media/ providing advertising campaigns and solutions to Fortune 500 companies. Most recently prior to Stratosphere and GTK Analytics, Casey was the Regional Sales Director for Listingbook LLC a client servicing software application for Realtors and Brokers. Casey managed the entire Western States including Broker Sales, MLS Acquisitions, Company Partnerships and Business Development. View Profile
Bobbie Singh-Allen COO CLIA
Bobbie Singh-Allen serves as the Executive Vice President and Chief Operating Officer for the California Lodging Industry Association (CLIA) since March 2010. Under her leadership, CLIA has nearly doubled its membership and created new partnerships with leaders in tourism and hospitality industry. View Profile
Don Sonsma Vice President Pacific Premier Bank
Don started his career 40 years ago as a loan broker and then to working for local and international Banks as Originating Sales Manager. Expertise in Multifamily , Commercial and Construction loan origination and closing of over $15 Billion of these types of loans. Today Don specializes in value added commercial real estate, bridge lending and spec construction lending. View Profile
Stacy Stemen Vice President, Corporate Marketing Passco Companies, LLC
Stacy Stemen is a real estate industry marketing specialist. Throughout her 20-year marketing career, she has successfully driven brand growth and business development for several national companies. View Profile
Tye Truman Marriott
Glenn Haussman President Rouse Media
Glenn Haussman, President of Rouse Media, and Editor at Large at Hotel Management magazine, is a featured keynote speaker and event moderator, lodging industry trends expert, columnist and writer. He’s also the host of the popular ‘No Vacancy’ podcast. Glenn is the consummate traveler, enjoying the worlds of hospitality and travel as observer, educator and guest. As a frequent moderator and speaker, his unique motivational style and viewpoint gets people rethinking conventional thinking in a way designed to promote career and business empowerment. The No vacancy podcast attracts the biggest names in hospitality, and was chosen by USA Today to as best podcast to listen to while traveling. Glenn is regularly quoted in leading publications such as the New York Times, USA Today, Washington Post,,, Chicago Tribune and tours the country as a featured event speaker. Glenn has previously served as adjunct professor at New York University, teaching classes in Public Relations & Advertising, and Consumer Behavior, at the Tisch Center for Hospitality, Tourism, and Sports Management. View Profile
Arnie Garfinkel Founder All Star Group Inc.
Arnie formed All Star Group, Inc. in September, 1995 to educate, originate and network Commercial Real Estate throughout California and the Nation. All Star Group has produced hundreds of events since it’s inception, including the California Lodging Investment Conference [CLIC]. They have been producing the Commercial Real Estate and Lending Conference (CRELC), formally the Income Property Lending Conference in Los Angeles and San Francisco annually. In 2011 the All Star Group came up with the concept of the LoanMakers Forum(TM) where Commercial Real Estate Lenders compete for loans LIVE at the CRELC events. The concept was trademarked in 2014 and has been a highlight of the events. In 2013 the LoanMakers ForumTM Luncheon and Expo became annual events in San Diego and San Jose. Arnie has been a consultant and featured speaker for many other Commercial Real Estate events nationwide. All Star Group and Arnie Garfinkel have produced events for other organizations including the Southland Regional Association of Realtors and the Long Beach Commercial Real Estate Council. The company has been a leader in Commercial Real Estate Lending originations through it’s Income Property Lending division, closing hundreds of commercial real estate transactions nationwide from $500,000 to $100,000,000. Mr. Garfinkel has been a featured speaker for various organizations, including – California Association of Mortgage Brokers, National Association of Mortgage Brokers, California Mortgage Bankers Association, Building Industry Association, American Industrial Realtors Association, R.I.A.O.C., Crittenden and RealShare to name a few. Arnie was president of the Tarzana Chapter of Toastmasters International and served as a Board of Director and Vice President of the Southern California Chapter of the Florida State University Alumni Association. View Profile
Andrew Lopez
Right Click Inc.
Santa Ana,
Tracey Delisle
Certified Access Services
El Cajon, CA
Baiju Mehta
Right Click, Inc.
Santa Ana, CA
Carrisa Sullivan
Newport Beach,
Rich Brown
My Place Hotels of America
Aberdeen, SD
Marcia Stamberger
Metro Realty Group
Irvine, CA
Ravi Khanna
Khanna Enterprises
Irvine, CA
Annika Sandberg
Turnkey Hospitality
Los Angeles, CA
Adam Goldstein
Lamb and Kawakami LLP
Los Angeles, CA
Cervantes Lee
RedBridge Student Housing Capital
Los Angeles, CA
Eddy Chao
Infinity Realty Advisors, LLC
Los Angeles, CA
Bejan Broukhim
Simply Divine Inc.
Los Angeles, CA
Brian Cushard
Woodruff Sawyer
Irvine, CA
Edward Megerdichian
Noesis Mortgage
Verdugo City, CA
Keegan Bisch
Stonehill Strategic Capital
Los Angeles, CA
Andrea Depew
Hager Design International Inc.
Chandler, AZ
Shannon Bennett
Knowhere Holdings
Los Altos, CA
Brady Smith
Caesars Entertainment
Las Vegas, NV
Jeff Bullied
The Gettys Group
Chicago, IL
Nan Richardson
Newport Beach, CA
Shawn Ghotbi
Skeiron Real Estate
Irvine, CA
Casey Preston
GTK Analytics
Irvine, CA
Chad C. Christensen
Washington Holdings, LLC
Marina Del Rey, CA
Nima Fazeli
PINN Investments
Newport Beach, CA
Steven Senft
CRU Real Estate Group
Costa Mesa, CA
Jackie Lee
The Dow Hotel Company
Seattle, WA
Suzanne R. Mellen
San Francisco, CA
Rhaissa Ramos
Raad Ghantous & Associates (RG&A)
Dana Point, CA
Adam Dahan
Azul Hospitality Group
San Diego, CA
Nick Mehta
Global Management, Inc.
Los Angeles, CA
Hari Jun
Kimpton Hotels & Restaurants
San Francisco, CA
Mark Crisci
Azul Hospitality Group
San Diego, CA
Neel Pujara
Valuka Capital
Carlsbad, CA
Glenn Haussman
Rouse Media
Smithtown, NY
Tom Bergerson
Architects Orange
Orange, CA
John Tumminello
Skeiron Real Estate
Irvine, CA
Ronald Y. Kim
Prospera Hotels
Orange, CA
Mark Younadam
Hyatt Hotels Corporation
Chicago, IL
Adam Lair
San Francisco, CA
Karina Garcia
Interstate Hotels & Resorts
Newport Beach, CA
William H. Reynolds
The Marcus Corporation
Milwaukee, WI


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686 Anton Blvd
Costa Mesa, CA 92626
United States

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