BLLA: Stay Boutique Live 2019

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BLLA: Stay Boutique Live 2019

Monday, February 11, 2019 (All day) to Wednesday, February 13, 2019 (All day)


Welcome to the New Wave of Boutique

Stay Boutique Live is posered by Stay Boutique and BLLA.

We have re-branded all of our events to become "Stay Boutique Live" We host events throughout the year for those in the boutique community (Hotels & Beyond)

For more information: BLLA: Stay Boutique Live 2019


Organizer / Producer

Attendees on Koss REsource



Monday, February 11, 2019

1:00 - 1:20 pm Opening Case Study on How to Boutique

1:20 - 2:00 pm Workshop Session: Technology Must-Haves to Connect with Guests

2:00 - 2:20 pm Workshop Session: Boutique Tea with Steve Schwartz, Founder, Art of Tea

2:20 - 2:40 pm Workshop Session: Dressing up your Staff to Wow your guests - both visually and emotionally

2:40 - 3:00 pm Workshop Session: Kristi White, VP, Sales Engineering, The Rainmaker Group

3:00 - 3:20 pm Workshop Session: Risk Management Panel - Active Shooter, Human Trafficking, and more - Hosted by SuiteLife 

3:20 - 3:40 pm Workshop Session: Linens, Bedding, Amenities - boutique style

3:40 - 4:00 pm Ending Case Study on Collaborations - How to do them right to garner press and influencer interest

4:00 - 5:00 pm Drink till ya drop…it’s time to party

5:00 pm + On Parties & Salon-Style Discussions 

Tuesday, February 12, 2019

8:00 - 10:00 am B-Fast 
Get Your Breakfast Grub @ The Stay Boutique Food Festival | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges 

10:00 - 10:05 am Welcome
with Frances Kiradjian, Founder & CEO, BLLA & Co-Founder, Stay Boutique

10:05 - 10:20 am Story
How I created a Boutique Hotel Brand & Why I Believe in the Movement 
with Avi Brosh, CEO, Paligroup

10:20 - 10:40 am Spotlight
Apple’s Best Kept Secret
with Wilhelm Oehl, CXO, Eight Inc. 

10:40 - 11:00 am Spotlight
Instagram’s Favorite Boutique Beverage Brand
with Zak Normandin, Founder & CEO, IRIS NOVA (DIRTY LEMON, The Drug Store)

11:00 - 11:20 am Spotlight
History and Hospitality: The Evolving Industry of Inclusivity
with Damon Lawrence & Marcus Carey, Founders. Homage Hospitality

11:20 - 11:30 am Story

11:30 am - Noon Morning Break
The Drinks & Snacks are on us @ The Stay Boutique Food Festival | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges 

Noon - 12:10 pm Story

12:10 - 12:30 pm Spotlight
Boutique Hospitality’s Dynamic Duo
with Lynn Easton & Dean Porter Andrews, Founders, Easton Porter Group 
Interviewed by Andrew Fay, President, The Gettys Group

12:30 - 12:50 pm Panel
What’s Next with Boutique Hotels & Concepts? Overnight Brand Experiences. 

12:50 - 1:10 pm Spotlight
Boutique Philanthropy, Collaboration, and Th-oughts 
with Benjamin Gott, Founder, Boxed Water, th-oughts, Benjamin Edgar Object Company & Co-Founder THE BRILLIANCE!

1:10 - 1:30 pm Announcement
The Boutique Community Update 
with Ariela Kiradjian, COO, BLLA & Co-Founder, Stay Boutique

1:30 - 3:00 pm Lunch
Stay Full & Stay Drunk @ The Stay Boutique Food Festival | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges

2:30 - 3:00 pm The Stay Boutique Salon
Hidden Expiration Dates and Evolution of Subscription Services 
with Aishwarya Iyer, Founder, Brightland

3:00 - 3:15 pm Story
The Underground Los Angeles Boutique Coffee Scene
with Kyle Glanville and Charles Babinski, Founders, G & B Coffee and Go Get Em Tiger 

3:15 - 3:30 pm Spotlight
The Evolution of Boutique Luxury
with Larry Korman, President, AKA Serviced Residences

3:35 - 4:00 pm Panel
What is The Boutique Community aka The World’s Newest Industry? 

4:00 - 4:30 pm Keynote
The OG Boutique Fitness Brand
with Joey Gonzalez, CEO, Barry’s Bootcamp

4:30 - 5:00 pm Keynote
Will be announced soon! 

6:30 - 8:00 pm The Pre-Party

8:00 - 10:00 pm The Awards Celebration

Wednesday, February 13, 2019

8:00 - 10:00 am B-Fast 
Get Your Breakfast Grub @ The Stay Boutique Food Festival | Smoothies Hosted by Splendid Spoon |Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Female Boutique Minds @ The Stay Boutique Lounges 

9:00 - 9:30 am The Stay Boutique Salon
with Natalie Kuhn, Executive Vice President & Founding Teacher, The Class by Taryn Toomey

10:00 - 10:10 am Welcome
with Frances & Ariela Kiradjian, Co-Founders, Stay Boutique 

10:10 - 10:20 am Story
The Power of Boutique in the Female Empowerment Movement

10:20 - 10:40 am Spotlight
Boutique Wellness and Business Lessons
with Lisa Odenweller, Founder, Beaming & Jayde

10:40 - 11:00 am Spotlight
Being a Boutique Female CEO
with April Uchitel, CEO, VIOLET GREY

11:00 - 11:30 am Panel
The Clean Faces of Boutique Beauty
with Sarah Simon & Tran Wills, Co-Founders, Base Coat Nail Salon and and Ariane Goldman, Founder, HATCH / HATCH MAMA
Interviewed by Sara Tan, Senior West Coast Fashion & Beauty Editor, Bustle

11:30 am - Noon Morning Break 
The Drinks & Snacks are on us @ The Stay Boutique Food Festival | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Female Boutique Minds @ The Stay Boutique Lounges 

Noon - 12:10 pm Story
I Scream, You Scream, We all Scream for Salt & Straw
with Kim Malek, Founder & CEO, Salt and Straw 

12:10 - 12:30 pm Spotlight
Clarifying Boutique Wellness Culture and Being a Female Leader
with Nicole Centeno, Founder & CEO, Splendid Spoon

12:30 - 12:40 pm Spotlight
Feminism is about Equality, Let’s Make that Clear 

12:40 - 1:00 pm Spotlight
Cannabis & The Femme Fatale 

1:00 - 1:20 pm Spotlight
Welcome to the Digital Gallery
with Chelsea Nassib, Founder, Tappan

1:20 - 1:30 pm Story
The Mother-Daughter Duo Behind the Boutique Movement 
with Frances & Ariela Kiradjian, Co-Founders, Stay Boutique 

1:30 - 3:00 pm Lunch 
Stay Full & Stay Drunk @ The Stay Boutique Food Festival | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Female Boutique Minds @ The Stay Boutique Lounges

2:30 - 3:00 pm The Stay Boutique Salon
Women in Boutique Wine
 with Coly Den Haan, Founder, Vinovore

3:00 - 3:10 pm Story
Why the Boutique Community aka The Boutique Industry Will be the Most Diverse & Inclusive Industry in the World

3:10 - 3:30 pm Spotlight
The Importance of Body Positivity in the Boutique Community

3:30 - 4:00 pm Panel
How Our Culture Shift Helped the Female Empowerment Movement

4:00 - 4:30 pm Keynote
with Melissa Biggs Bradley, Founder, Indagare 

4:30 - 5:00 pm Keynote
Will be announced soon!

5:00 pm + On The After Party

Steve Schwartz Founder Art of Tea
Steve Schwartz is the Master Tea Blender and Founder of Art of Tea, a hand-crafted tea purveyor based in Los Angeles that carries the largest selection of organic teas on the market, made from the finest ingredients in the world. Since studying at the Ayurvedic Institute in 1996, he’s traveled around the world, cultivated relationships with farmers, and became enamored with the homeopathic impact plants can have on the body and mind. His tea has been praised through partnerships with popular household brands, including Google, Wolfgang Puck and Vera Wang. His expert insights and passion for the alchemy of blending can be found in trade publications, wellness and lifestyle blogs, industry events, luxury boutique brands and high-end hospitality venues. By combining herbs and botanicals to create unique wellness and flavor profiles, he and his team have been able to build an explosive brand that’s garnered national acclaim and awards.
Coly Den Haan Founder Vinovore
Coly Den Haan, a third-generation restaurateur, has the hospitality business in her blood. After moving to Los Angeles, she quickly accumulated experience in a myriad of capacities at Fred Segal’s famous Mauro’s Café, Farfalla on La Brea, and Barney Greengrass on the roof of Barney’s New York in Beverly Hills. She became a certified Sommelier with AIS & NASA specializing in Italian wines in 2008 and a certified beer specialist, in 2009. Den Haan opened The Must in DTLA in 2008 to rave reviews and within a year of opening, received numerous accolades. Den Haan, and her business partners, went on to open Perch, which also received glowing feedback and quickly became a downtown institution. Perch earned several write-ups and awards, and required no operating capital whatsoever from day one. Most recently, Den Haan opened Silver Lake’s female-driven wine shop, Vinovore, which carries exclusively female winemakers across the globe.
Tran Wills Co-Founder Base Coat Nail Salon
When Tran Wills was pregnant with her fourth child, she decided she wanted one last pedicure before going into the hospital. Upon waiting for a treatment at a neighborhood salon, her nose started bleeding and she became nauseous due to the smells and harsh chemicals. She immediately walked out and, in her gut, knew that it was time for a better option—a healthier salon environment that everyone (even pregnant women, nursing moms, and those with allergies) could enjoy and benefit from.Tran had owned many businesses, collaborated with artists, worked as the social media director for a large online retailer, planned events, and helped build the creative community in Denver. She had acquired a list of accolades and, more importantly, developed a keen sense for community-based marketing and brand building. After spending years researching non-toxic nail products, she realized it was time to harness all that she had learned—and in 2013, she founded Base Coat as the first non-toxic nail salon in Denver, and one of only a few in the United States.
Sarah Simon Co-Founder Base Coat Nail Salon
Sarah Simon is the Co-Founder and Creative Director of Base Coat Nail Salon. Born in Indiana with an upbringing in California, Sarah was raised with an intuition for business and has always had a passion for bringing visions to reality. After graduating from the Steinhardt School at New York University with a bachelor’s degree in Mass Media, Culture and Communications, Sarah began her career began by connecting with like-minded individuals with the intention of developing conceptual creative ventures. She has since gone on to curate an impressive roster of successfully launched businesses within the hospitality, wellness and retail industries throughout the United States. In 2011 she launched The Simon Collective to focus on supporting innovation and partner with clients and collaborators that she is intrigued by and passionate about.
Lynn Easton Co-Founder Easton Porter
Dean Porter Andrews Co-Founder Easton Porter
Ariane Goldman Founder HATCH / HATCH MAMA
April Uchitel CEO Violet Grey
April is the CEO at Violet Grey, a content and commerce company that was born out of Hollywood beauty culture. Prior to Violet Grey, April was the Chief Brand Officer and founding team member at the digital shopping destination Spring. With over 25 years of experience in the fashion industry, working with global and emerging brands, April led brand curation, acquisition and strategic engagement efforts, bringing Spring’s total brand partners to more than 1,600. Prior to Spring, April was the EVP of Global Sales & Strategy at DVF, where for 9 years she ran global sales & merchandising, and played an essential role in developing DVF into the iconic brand it is today. April has long been considered a thought leader in the fashion world, speaking at key industry events including Fast Company’s Innovation Festival, FIT’s Global Conference, Social Media Week, NYU’s Disruption in Luxury Retail Conference, and Master Card’s Women in Wireless Event, and is on the Style Board at Glam4Good. April is passionate about supporting and developing emerging talent has been a mentor in the prestigious CFDA Incubator program for the past 5 years. In 2015, The New York Business Journal honored April as part of their inaugural Women of Influence Awards.
Nicole Centeno Founder Splendid Spoon
Avi Brosh CEO Paligroup
Avi Brosh is the founder, leader and creative force behind the Palisociety platform of hospitality, food and beverage, and residential properties and directly oversees the daily operations of all company ventures and brand development. Avi spearheads Palisociety’s concept innovation, design direction, development execution and operational strategies and instills a passionate commitment to unique placemaking in all of Palisociety’s brands and business enterprises. Actively involved in the real estate development and hospitality industries since 1988, Avi has overseen the ground-up and/or adaptive re-use development of over 30 residential, mixed-use and hospitality properties comprising in excess of two million square feet. Prior to founding Paligroup, Avi was the Executive Vice President of The Braemar Group, a prominent Southern California based real estate development company and is a graduate of Boston University’s School of Business Management.
Larry Korman President AKA Serviced Residences
Larry Korman is President of AKA Hotel Residences, a visionary hotel company who pioneered the furnished apartment, and co–CEO of Korman Communities Inc., a fourth–generation residential real estate company.
Ariela Kiradjian Founder Stay Boutique
Ariela was born and raised in The Valley of Los Angeles, California. She is the daughter and prodigy of Frances Kiradjian, one of the most esteemed female entrepreneurs in the travel and hospitality worlds. She began traveling the world at 6 months old, and attended conferences as young as 5. She graduated from Oaks Christian High School in 2013, then ventured to London and Heidelberg to study international business. Two years into college, she decided the most comprehensive and advantageous education she could get was from her mother, and in 2015 she became a full-time partner at The Boutique & Lifestyle Lodging Association. In 2017, Ariela and Frances Founded Stay Boutique, the brand that represents the Boutique Community through events, media, membership and travel guides. On June 6, 2018 Ariela introduced what is considered the world’s newest Industry, The Boutique Industry, where she concentrated the boutique niches of various industries to create one home for them. She and her mother are the leaders of the boutique movement, aiming to create the most inclusive industry in the world. View Profile
Lisa Odenweller Founder Beaming
Chelsea Nassib Founder Tappan
Aiming to bring art back into the common conversation, Chelsea N. Nassib co-founded Tappan to change the way emerging artists connect with their collectors and the world. Tappan is a curated platform that supports emerging artists by sharing their work through e-commerce, crafting digital context, and the Tappan Studio a recently-opened physical space and artists-in-residency program in Los Angeles.
Damon Lawrence Co-Founder Homage Hospitality
Damon's experience in hospitality stretches among some of the best brands in the world. A graduate of Howard University, Damon first began his journey in the nations capital as a front desk agent for the Thompson Hotel Group’s Donovan House Hotel in Midtown DC. From there, Damon moved within management ranks at companies such as Ritz Carlton, Intercontinental Hotel Group & Dusit International. After seeing a lack of African American brand ownership and leadership in higher management ranks Damon created the Homage Hospitality brand and oversees operations and creative direction. The Homage brand is set to open 2 locations this summer in New Orleans followed by the 2019 opening of its flagship in downtown Oakland; The Town Hotel.
Marcus Carey Co-Founder Homage Hospitality
Born and raised in Detroit, Marcus Carey's earliest dreams were inspired by entrepreneurship. Years of honing those interests led to his current fascination with businesses and markets driven by culture. Marcus joined Damon to help launch the Homage Hospitality brand in 2016. The consummate problem solver, he leads our business strategy and fundraising efforts. He graduated with a Bachelor's in Business Administration as a finance major from Howard University. His professional experience includes stints in institutional venture capital and private equity, helping global teams assess investment decisions. Marcus currently resides in Oakland, CA.
Zak Normandin Founder & CEO IRIS NOVA (DIRTY LEMON, The Drug Store)
Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 30 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model. Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer.
Wilhelm Oehl CXO Eight Inc.
Wilhelm started his career with a three-year apprenticeship program as a cabinet maker at Emanuel Hook Furniture Design in Germany in 1989. He attended the Art Center (Europe) in La Tour-de-Peilz, Switzerland before transferring to the Art Center College of Design in Pasadena, California where he graduated in Industrial Design with honors in 1994. Wilhelm joined Eight Inc. in 1995 and became a partner of the firm in 1998. In the global role as Chief Experience Officer he is in charge of a wide range of projects focusing on the creation and execution of human-centric experiences for notable clients, such as Apple, Citi, Coach, Dolby, GAP, Nike and Virgin. Wilhelm excels at listening to clients needs, helping to define the challenges, identifying the opportunities and providing relevant strategic guidance while keeping the focus on the end user. His contributions delivered award winning work across disciplines, categories and continents and are published in Asia, Europe, and the United States. Wilhelm is a member of the accession committee for Media Arts at the San Francisco Museum of Modern Art and is on the board of the Grabhorn Institute in San Francisco.
Benjamin Edgar Gott Founder Boxed Water,, Benjamin Edgar object company
Benjamin got his start in the creative/business world at the age of 17, during the first dot-com boom. With no formal training or education, Gott taught himself the ins and outs of programming, focusing on merging information architecture and design. He has since developed a somewhat avant-garde focus on entrepreneurship that lead him to work on and create a variety of businesses in a handful of industries from beverage, to enterprise technology, to venture capital, to fashion, to home goods, to science. Some of his projects include founding Boxed Water Is Better, creating the object company, BENJAMIN EDGAR, founding the peer-to-peer education service, is entrepreneur in residence at the venture capital fund Wakestream Ventures, serves as an advisor to the retailer Notre Shop.
Ariela Kiradjian
BLLA (Boutique & Lifestyle Lodging Assoc.)
West Hills, CA


Marketing/Media Partner

Organizer / Producer

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