BLLA: 2017 Stay Boutique Leadership Conference

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BLLA: 2017 Stay Boutique Leadership Conference

Tuesday, October 3, 2017 (All day) to Thursday, October 5, 2017 (All day)


For 20% off Registration, use Promotional Code: koss20

This is THE conference of the year in terms of the hospitality world. We are revolutionizing conferences in this industry and together with the boutique community we are moving this sector forward.

Held at the beautiful and new Luskin Conference Center & Hotel on the UCLA campus in Los Angeles, BLLA provides an integrated experience for boutique thinkers as well as a platform for change and movement in the community. It’s a hub for collaborators, innovators and disruptors to meet and learn. The hotel is integrated in the state-of-the-art conference center and is a beautifully designed boutique hotel with 259 rooms. Booking information is below; we suggest you reserve a room early as rooms will sell out. Our negotiated rate is $249 including tax. If a sell-out occurs, call BLLA for assistance with rates at other local hotels.

We will have our keynote speaker be Bill Walshe, CEO, Viceroy Hotel Group who will discuss Modern Luxury Hospitality – An Ideology

Our conferences are always packed with innovators in the boutique and lifestyle space and the Stay Boutique Leadership Conference is no different.  We highlight companies that are either launching or re-launching and give them the stage to share how they are pushing the envelope so that your time is full of intrigue and not just another cut and dry conference. Get ready to join the leaders who are revolutionizing the boutique hospitality industry. You will leave inspired and strengthened by your fellow boutique thinkers.

BLLA is a place for organizations to launch products and services. Companies who presented at BLLA early in their development have gone on to be valued up to $1 Billion. Many consider our conferences the perfect opportunity!

For More Information: BLLA: 2017 Stay Boutique Leadership Conference


Organizer / Producer



Monday, October 2, 2017

12:00 - 5:00 pm Registration Desk Open

6:00 - 8:00 pm BLLA Board Dinner at Plateia Restaurant

Tuesday, October 3, 2017

8:00 am - 5:00 pm Registration Desk Open

8:00 am - 8:30 am BLLA Coffee Club

8:30 - 9:30 am Breakfast

9:30 - 9:40 am Opening Remarks with Frances Kiradjian, Founder & CEO, BLLA

9:40 – 10:10 am Keynote: Bill Walshe, CEO, Viceroy Hotel Group

10:10 – 10:30 am Influencer Intensive Workshop with Celine Bossart, Creator, The Staycationers, will be interviewed by Emilie Davidson Hoyt, Founder & President, LATHER

10:30 – 10:45 am Spotlight on Hannah Payne, Founder, Luba, will be interviewed by Marjorie Feltus Hawkins, Owner & Principal, FH Design

10:45 – 11:00 am Spotlight on John Sofio, President & Founder, Built, Inc, will be interviewed by Krista Simmons

11:00 – 11:30 am Morning Break 

11:30 am – 12:10 pm Dr. Daniel Langer presents The Future of Luxury 

12:10 – 12:30 pm The Hollywood Phenomenon with Grant King, Managing Partner, Hollywood IRC, will be interviewed by Andrew Fay, President, The Gettys Group

12:30 – 2:00 pm Lunch  

2:00 – 2:30 pm Boutique Tech Update with Cameron Urban, Founder & CEO, Roxy, Oleg Kaganovich, CEO,Wyndow Carrie Ell, Advisor, Voyat, will be interviewed by Marion Hughes Roger, General Manager North America,

2:30 – 2:50 pm Spotlight on Jonas Tahlin, CEO, Absolut Elyx, will be interviewed by Celine Bossart, Creator, The Staycationers

2:50 – 3:10 pm  Spotlight on Rosie O'Neill, Co-Founder, Sugarfina, will be interviewed by Ariela Kiradjian, Co-Founder, BLLA

3:10- 3:40 pm Afternoon Break 

3:40 – 4:00 pm Spotlight on John Terzian, Co-Founder, h.wood Group, will be interviewed by Eliza Krpoyan

4:00 – 4:20 pm Spotlight on Coachella Parties with Ryan Bukstein, Vice President of Brand, Ace HotelsTravis A. McMichael III, Head of Brand Marketing U.S, B&O PLAY by Bang & Olufsen

6:30 – 9:30 pm Stay Boutique Party

Wednesday, October 4, 2017

8:30 am -5:00 pm Registration Desk Open

7:30 - 8:00 am Boutique Meditation Hosted by LATHER - Rooftop

8:30 – 9:00 am BLLA Coffee Club

9:00 – 10:00 am Breakfast

10:00 - 10:10 am Welcome Back by Frances Kiradjian, CEO, BLLA

10:10 – 10:45 am The Global Snapshot of the Boutique Hotel Community with Gabriel Haigazian, Vice President, Creative Travel Group, Chad Rodarme, Principal, Byron Travel Group and Nick Kontis, Circle the Planet, will be interviewed by Alexandra Cheney

10:45 - 11:00 am Spotlight on Bernard Schwartz, Co-Founder, APICII and will be interviewed by Jessica Blotter, Co-Founder & CEO, Kind Traveler

11:00 – 11:30 pm Morning Break

11:30 – 11:50 am Spotlight on Simone de La Rue, Founder, Body by Simone (BBS), will be interviewed by Sarah Evans, Partner, J Public Relations

11:50 – 12:10 pm Spotlight on Colby Barr, Co-Founder, Verve Coffee Roasters, will be interviewed by Greg Sato, Founder, Finery

12:10 – 12:30 pm Boutique at It's Finest with Tim Alpe, COO, Ovolo Hotels, will be interviewed by Sarah Evans, Partner, J Public Relations

12:30 - 12:50 pm What is Stay Boutique? Presented by Ariela Kiradjian, Co-Founder, Stay Boutique

12:50 – 2:20 pm Lunch

2:20 – 2:40 pm Spotlight on Sue Walter, CEO, The Hospital Club, will be interviewed by Amy Jakubowski, Managing Director LA, Wilson Associates 

2:40 – 3:00 pm The Retail Revolution with David Fishbein, Principal, Runyon Group, will be interviewed by Paula Oblen, Founder, Hotelements

3:00 – 3:20 pm Spotlight on Jeremy Fall, Founder, Nighthawk, Tinfoil & Easy's

3:20 – 3:50 pm Collaborations are Golden with Kevin Osterhaus, President, SIXTY Hotels &  Riley Eggers, Executive Producer, Pineapple Creative, will be interviewed by Kim Kessler, Principal, KIPR

3:50 - 4:10 pm Female Empowerment with Edie Rodriguez, Former CEO, Crystal Cruises, will be interviewed by Frances Kiradjian, Founder & CEO, BLLA


Thursday, October 5, 2017

7:30 - 8:15 am Breakfast in Plateia Restaurant - Collect Breakfast coupon in Laureate Room on ground floor

8:15 am - Noon  BOUTIQUE BOOTCAMP Workshops

8:15 - 8:50 am Finding Capital with Jonathan Falik, CEO, JF Capital Advisors

8:50 - 9:25 am Merchant Services with Susan Rue, Security Consultant, Elavon

9:25 - 10:00 am  Branding with Jay Schwartz, CEO, Ideawork Studios

10:00 - 10:15 am Break

10:15 - 10:50 am  Insurance with John Welty, Practice Leader, Suitelife Insurance and Jim Kelly, Product Strategy & Operations, Safety Tag

10:50 - 11:25 pm  Accounting Best Practices with Jennifer Hogancamp, Partner, BlumShapiro

11:25 am - Noon SEO & Digital Marketing with Janet Bartoli, Founder, Java Kai Digital

Noon - 12:10 pm Boutique Bootcamp Prize: Free Registration to The Boutique Hotel Investment Conference

Grant King Managing Partner Hollywood IRC
Grant King is a Managing Partner at Hollywood IRC. View Profile
Jonathan Falik Founder & CEO JF Capital Advisors
Bill Walshe CEO Viceroy Hotel Group
Simone de La Rue Founder Body by Simone (bbs)
Travis A. McMichael III ?Head of Brand Marketing, U.S. B&O PLAY by Bang & Olufsen
John Terzian Co-Founder The h.wood Group
John Sofio President & Founder Built, Inc. 
Hannah Payne Founder & Designer Luba
Kim Kessler Founder KIPR Global
Tim Alpe COO Ovolo Hotels - Hong Kong
Kevin Osterhaus President SIXTY Hotels
Ryan Bukstein Vice President of Brand Ace Hotel Group
Colby Barr Co-founder Verve Coffee Roasters
Sue Walter CEO The Hospital Club
Cameron Urban Founder & CEO Roxy
Amy Jakubowski Managing Director, LA Wilson Associates
Jay Schwartz CEO Ideawork Studios
Jessica Blotter CEO Kind Traveler
Carrie Ell Advisor Voyat
David Fishbein Principal Runyon Group
CEline Bossart Founder and Editor in Chief THE STAYCATIONERS for Taste the Style
Daniel Langer CEO Equite Brand Strategy
Sarah Evans Partner J Public Relations
Edie Rodriguez Ex CEO Crystal Cruises
Greg J. Sato Owner Finery
Paula Oblen Founder Hotelement
Jeremy Fall Founder
Jonas Tahlin CEO Absolut Elyx
Riley Eggers Executive Producer Pineapple Creative
Emilie Davidson Hoyt Founder LATHER
Oleg Kaganovich Founder & CEO Wyndow
Susan Rue Security Solution Consultant Elavon
Dave Baswal COO Ovolo Hotels - Australia
Jennifer Hogencamp Partner BlumShapiro
Grant W. King
Hollywood International Regional Center
Hollywood, CA

Lead Sponsor



Marketing/Media Partner

Organizer / Producer

Luskin Conference Center @ UCLA
425 Westwood Plaza
Los Angeles, CA 90095
United States